The tension between east and west, between far and near and between female and male are at the center of inspiration for my spring-summer 2020 collection. A vacation atmosphere and the look of the safari meet with tailored lines, jeans and men's shirts with robes and kimonos, and spice shades are wrapped in cotton silk and linen fabrics designed in airy and romantic shapes that flutter in the hot desert winds. I started the journey to the Summer 2020 collection with a romantic fantasy about a trip to Morocco: I imagined the last day of a summer trip to Casablanca, the day when you pack your things quickly and they mix together with the new items you bought in the markets, with souvenirs you saved, and gifts you chose for others and for yourself.
The items that create the collection were inspired by that mix, and are packaged together, as a magical and nostalgic memory.
The colors of the collection vary between desert, stone and earth colors, alongside strong colors of spices: hamra, burgundy and green. Classic colors of black and white alongside pink and light blue, creating harmony between the different worlds. Along with stripe games, subtle textures and hand drawings. The fabrics are natural and breathable: linen, viscose and soft cottons, silk, cupro, and satin fabrics. Many of the fabrics have undergone washing or creasing techniques that give them a worn, faded and soft look, which matches the desert atmosphere. Next to them are harder and crisper fabrics such as canvas and percale cotton.
The launch of the collection is accompanied by photographs by Dudi Hason, with Lithai Marcus and Alex Ben Ami.